Berlin Fashion Week, La Mode Berlin

By Big Smile Minggu, 17 Juli 2011 0 comments
Synonyms And Synonyms

Synonyms And Synonyms
BERLIN prove himself as a new force in the world of European fashion. In the spirit of artistic young designers and supported facilities and adequate resources, rising slowly Berlin as the capital of fashion.
With the optimistic, the capital of Germany was once again held a enlivened fashion week with parties, fashion shows, and exhibitions. All this with one goal, set a new identity as the fashion capital of Berlin. Berlin Fashion Week, which has been held since 2007 to prove the seriousness of the German capital in the path of fashion.


Within four years after its debut, the Berlin Fashion Week a success established itself as a permanent agenda of buyers, media, and international fashionistas. After that, the next step is following a four magnifying fashion world, Paris, New York, Milan and London. Ambitious? IMG Fashion, the organizer of Mercedes-Benz Fashion Week Berlin, calling it a step optimistic. "We are very optimistic with the Berlin Fashion Week each season," said Vice President of IMG Fashion Europe Maia Guarnaccia.

However, Berlin is still not attracted the attention of major labels such as Gucci, Versace, or Jean-Paul Gaultier to act on his catwalk. Guarnaccia said he wanted the Berlin Fashion Week, like the Singapore Fashion Festival and the Hong Kong Fashion Week, the last few years the arrival of top designers such as Giles Deacon, Gareth Pugh, Matthew Williamson and Vivienne Westwood. However, far from pessimistic, Guarnaccia says it became its own spirit of Berlin.

The local designers involved also mentions that it can be used to restore the spirit of the bohemian side of Berlin that had debuted in the 1920's.

"There is always a tendency of people will get bored with the major labels," says editor of German Vogue, Angelica Blechschmidt. "Through the Berlin Fashion Week, people will know that Berlin is a raw diamond. Other modes city already so well established with what they have, on the other hand, Berlin could establish a new standard, "he continued.

Not surprisingly, the Berlin Fashion Week was dominated talented young designers from all over Europe. "For a young designer who has just started its business, budget is a major consideration, especially when they target the major fashion cities like Paris, Milan, or London," said Peter Levy, Senior Vice President of IMG Fashion Worldwide, organizers of the Berlin Fashion Week.

"In Berlin, they can start a business and creativity because the city mode offers the resources, both material and labor on the cheap, which makes the Germans in general as a young country full of creativity," he continued.

For 4 consecutive days, Berlin tries to show his new identity to the world.
A large white tent stood proudly in the middle of Berlin, surrounded by beautiful buildings and graceful already hundreds of years old. A statement will be harmonized fashion, culture, and history.

Inside the tent, almost for 12 hours, dozens of models paraded. Pitch pretty in her latest collection German designer, began casual clothing for daytime to evening gowns sparkle. German fashion stage still shows different colors that deserves to be the target buyer.

Call it the label from Berlin, Caviar Gauche, ever showing his collection in London and Paris before winning the award at the inaugural Berlin Fashion Week, which presents a collection of compelling through a combination of dynamic feminine in style.
"Berlin is a city that is very edgy fashion, here played a lot more creativity than commerciality," says one designer Gauche Caviar, Johanna Kuhl, who together with his partner, Alexandra Fischer-Roehler, achieve success through the Berlin Fashion Week.

Now, after a routine performed at Fashion Week Berlin, often showing Kavier Gauche collection in Japan, Hong Kong, Paris and London. Furthermore, the label Joop! series presents a collection inspired casual dress style of the bar crawlers and party goers.

Therefore, the present collection is varied as well as attractive in black domination. Although not attended a giant line of fashion houses, the Berlin Fashion Week remains attractive with the participation of young brand ranks. Interestingly, a number of labels are relatively new on the international fashion scene is actually held a fashion show outside the venue.

Lala Berlin, for example, which presents a series of collections of fashion knitwear and cashmere in Seven Star Gallery. While the project Galerie demonstrated in a series of eclectic fashion showroom in Torstrasse, Mitte. Not only that, the Berlin Fashion Week proved itself as a trendsetter in a smaller scale.

When Paris, London and Milan to change the direction of the trend, Berlin gives a more casual direction of the stylish way with a touch of funky style street style but on the catwalk.

"It's an interesting fact from Berlin because it feels more intimate and wearable, but on the other side also showed a surprise by presenting a collection full of risk," says fashion journalist from Berlin Fashion Daily, Julia Quante, which refers to the collection made by Lena Hoschek, young designers Austria is presenting a collection of edgy style of Katy Perry-volume skirts, flirty tops, and accessories berdetail dominatrix-style metal.

Strenesse Blue, one of the local labels are on the rise, choosing presents a collection suit market tastes. Lightweight, simple yet elegant. Not much different from your favorite collection of Germans, Scherer González. Taking inspiration medieval baroque style, González presented a full collection of sweet and a touch of vintage style floral feminine nan.

Outside the catwalk, fashion observers noted that the Berlin Fashion Week will be a turning point for the German fashion industry to rise. The reason? Source of cheap power and creative freedom offered by Berlin will attract many young designers to come and work.

"In the city of fashion, you need capital that does little for success while in Germany, you do not need that much capital. You just have to be more creative to succeed, "said Hannah TAME, the British designer who is now based in Berlin.

It is also disclosed Constanze Gonzalez. Designers whose collections are subscribed to Angelina Jolie and Eva Longoria says, Berlin is the best place to start a fashion business. "For now, Berlin is a city that is very affordable. Here you can become part of the glitzy world of fashion only with creativity, "he said.
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