Your heart Love Movement Increase Awareness of Dangers of Heart Disease
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| Synonyms And Synonyms |
Heart disease and stroke is a frightening disease because it became the number one killer in Indonesia. If earlier the disease is considered a monopoly parents, but this time also suffered by patients under the age of 40 years. This was caused by changes in lifestyle, especially in modern urban young people.
Recognizing this, the DDB Indonesia and MAXUS Indonesia brokered "Your heart Love Movement", a movement which aims to raise public awareness about the dangers of heart disease.
Based on World Health Statistics 2009 which was conducted by WHO, heart disease and stroke are the leading cause of death in the world. This finding is also consistent with the Basic Health Research (Riskesdas) Indonesia 2007-issued in 2008 - which states that heart disease and stroke is the leading cause of death in Indonesia.
"Unhealthy lifestyles such as smoking, unhealthy diet, inactivity and drinking alcohol excessively move to make everyone have the same risk for heart disease and stroke," said a specialist heart and blood vessels Prof. Dr. Dr. Budhi Setianto SpJP, in opportunity to talk at the launch of the Movement Love Your heart, on Wednesday (25/05/2011).
Furthermore, Budhi said, the heart disease as the cause of death in Indonesia need to be considered correct function and performance.
"The heart is a vital organ in the human body. To be able to work well for a longer time, we must ensure that the heart can work optimally. To avoid a coronary artery, the main requirement is to have a healthy blood vessel constriction and does not occur. Lifestyle factors and unhealthy eating patterns become the main cause of the imbalance of total cholesterol that clog arteries; bad cholesterol, known by the acronym LDL (low density lipoprotein), triglycerides or blood fats are absorbed by the intestine, and decreased levels of good cholesterol (HDL / high density lipoproterin ) in the blood, "said Prof. Budhi.
A number of behaviors such as eating fast food (fast food) that contain high levels of saturated fat, smoking, alcoholic beverages, excessive work, lack of exercise, and stress, has become a way of human life, especially in urban areas.
"Changes in lifestyle experienced by some communities in Indonesia especially those living in big cities, where low-fiber diet and high fat consumption daily, triggered increased levels of bad cholesterol," said Dr. Pauline Endang Praptini, Clinical Nutrition Specialist .
"By understanding the adequacy of nutrient intake needed by the body to maintain healthy levels of cholesterol, assisted by the appropriate movement or exercise, can increase the odds of having a healthier heart," he continued.
Various studies in the field of cardiovascular health and stroke found indications that the disease is closely related to unhealthy lifestyles. Patterns and lifestyle in question is the attitude and behavior toward their daily activities such as:
• Diet and nutrition is not balanced because eating too much fast food high in cholesterol, salt and sugar.
• Lack of moving activity / sport.
• working pattern is not balanced with adequate rest opportunity.
• The habit of smoking.
• a high level of stress.
"Your heart Love Movement" received positive response from various parties, including from Indonesia PepsiCo, Quaker Oats product marketers.
"We are very pleased to participate in this movement. Quaker has a mission to reduce the risk of coronary heart disease became the number one killer in the world. Regionally, Quaker has participated actively in several campaigns on heart health conscious as is done in India and Malaysia. Another form of our support for the 'Your heart Love Movement' is to donate 500, for each community that participates actively in www.sayangijantungmu.com. The value of accumulated until the end of October 2011 will be donated to the community and Indonesian children less fortunate who have heart health problems , "says Alex Kurniawan, Head of Marketing at PepsiCo Indonesia.
Products Quaker Oats health food products that are good for heart health because they contain complex carbohydrates, water-soluble food fiber (beta glucan), proteins, low in sodium, and phytonutrients plant-based substances.
Each serving Quaker Oats sufficient 70 percent of the daily needs of whole grains. Quaker Oats consumption of 70 grams per day (equivalent to 8 tablespoons) for 30 days to help lower cholesterol levels.
Globally, PepsiCo implement the vision of sustainable enterprise (corporate sustainability vision) that is "Performance with Purpose" which provide growth opportunities for communities and a healthier earth in the future. As a global food and beverage companies, with a series of very well known brand and the quality of products, including Quaker, PepsiCo continues to build a product portfolio of high quality food and beverage, looking for innovative ways to reduce energy use, water and packaging, and creating a work atmosphere comfortable for employees.
Other partners are actively participating Prodia Clinical Laboratory who also has a similar vision of providing quality services for the community and has served as a national reference laboratory.
"Monitoring and know exactly cholesterol levels is one important thing that needs to be done in maintaining health, including heart health. The accuracy of the results of the examination will also determine the appropriate medical steps needed by our bodies," says Evy Liswati, Account Manager Prodia Clinical Laboratory .
As for encouraging people to move more actively, Fitness First gym provides full support, "Sports became an important part in maintaining heart health. The key is we must know the condition of our body's overall health and heart health in particular, to then be determined exercise / what is the best sports and harmless so that it can provide optimal benefits to health, especially our heart health.
"To support the 'Movement Love your heart', we created the 'Quaker Heart Beat Dance', which is a series of movements 'low impact' can the community anywhere, anytime, and definitely fun," said Julia Nurdin, Marketing Manager of Fitness First Indonesia.
Mobilize awareness of healthy living needs support and participation of the wider community. Community cycling "Bike to Work" also gave its support by including the community to actively communicate the importance of this movement.
Apply a healthy lifestyle is expected to become the first choice of Indonesian society in the future. People who want to know and to participate in this movement can visit the site www.sayangijantungmu.com. The public can also determine the level of heart health through online heart health tests contained on the site.
Recognizing this, the DDB Indonesia and MAXUS Indonesia brokered "Your heart Love Movement", a movement which aims to raise public awareness about the dangers of heart disease.
Based on World Health Statistics 2009 which was conducted by WHO, heart disease and stroke are the leading cause of death in the world. This finding is also consistent with the Basic Health Research (Riskesdas) Indonesia 2007-issued in 2008 - which states that heart disease and stroke is the leading cause of death in Indonesia.
"Unhealthy lifestyles such as smoking, unhealthy diet, inactivity and drinking alcohol excessively move to make everyone have the same risk for heart disease and stroke," said a specialist heart and blood vessels Prof. Dr. Dr. Budhi Setianto SpJP, in opportunity to talk at the launch of the Movement Love Your heart, on Wednesday (25/05/2011).
Furthermore, Budhi said, the heart disease as the cause of death in Indonesia need to be considered correct function and performance.
"The heart is a vital organ in the human body. To be able to work well for a longer time, we must ensure that the heart can work optimally. To avoid a coronary artery, the main requirement is to have a healthy blood vessel constriction and does not occur. Lifestyle factors and unhealthy eating patterns become the main cause of the imbalance of total cholesterol that clog arteries; bad cholesterol, known by the acronym LDL (low density lipoprotein), triglycerides or blood fats are absorbed by the intestine, and decreased levels of good cholesterol (HDL / high density lipoproterin ) in the blood, "said Prof. Budhi.
A number of behaviors such as eating fast food (fast food) that contain high levels of saturated fat, smoking, alcoholic beverages, excessive work, lack of exercise, and stress, has become a way of human life, especially in urban areas.
"Changes in lifestyle experienced by some communities in Indonesia especially those living in big cities, where low-fiber diet and high fat consumption daily, triggered increased levels of bad cholesterol," said Dr. Pauline Endang Praptini, Clinical Nutrition Specialist .
"By understanding the adequacy of nutrient intake needed by the body to maintain healthy levels of cholesterol, assisted by the appropriate movement or exercise, can increase the odds of having a healthier heart," he continued.
Various studies in the field of cardiovascular health and stroke found indications that the disease is closely related to unhealthy lifestyles. Patterns and lifestyle in question is the attitude and behavior toward their daily activities such as:
• Diet and nutrition is not balanced because eating too much fast food high in cholesterol, salt and sugar.
• Lack of moving activity / sport.
• working pattern is not balanced with adequate rest opportunity.
• The habit of smoking.
• a high level of stress.
"Your heart Love Movement" received positive response from various parties, including from Indonesia PepsiCo, Quaker Oats product marketers.
"We are very pleased to participate in this movement. Quaker has a mission to reduce the risk of coronary heart disease became the number one killer in the world. Regionally, Quaker has participated actively in several campaigns on heart health conscious as is done in India and Malaysia. Another form of our support for the 'Your heart Love Movement' is to donate 500, for each community that participates actively in www.sayangijantungmu.com. The value of accumulated until the end of October 2011 will be donated to the community and Indonesian children less fortunate who have heart health problems , "says Alex Kurniawan, Head of Marketing at PepsiCo Indonesia.
Products Quaker Oats health food products that are good for heart health because they contain complex carbohydrates, water-soluble food fiber (beta glucan), proteins, low in sodium, and phytonutrients plant-based substances.
Each serving Quaker Oats sufficient 70 percent of the daily needs of whole grains. Quaker Oats consumption of 70 grams per day (equivalent to 8 tablespoons) for 30 days to help lower cholesterol levels.
Globally, PepsiCo implement the vision of sustainable enterprise (corporate sustainability vision) that is "Performance with Purpose" which provide growth opportunities for communities and a healthier earth in the future. As a global food and beverage companies, with a series of very well known brand and the quality of products, including Quaker, PepsiCo continues to build a product portfolio of high quality food and beverage, looking for innovative ways to reduce energy use, water and packaging, and creating a work atmosphere comfortable for employees.
Other partners are actively participating Prodia Clinical Laboratory who also has a similar vision of providing quality services for the community and has served as a national reference laboratory.
"Monitoring and know exactly cholesterol levels is one important thing that needs to be done in maintaining health, including heart health. The accuracy of the results of the examination will also determine the appropriate medical steps needed by our bodies," says Evy Liswati, Account Manager Prodia Clinical Laboratory .
As for encouraging people to move more actively, Fitness First gym provides full support, "Sports became an important part in maintaining heart health. The key is we must know the condition of our body's overall health and heart health in particular, to then be determined exercise / what is the best sports and harmless so that it can provide optimal benefits to health, especially our heart health.
"To support the 'Movement Love your heart', we created the 'Quaker Heart Beat Dance', which is a series of movements 'low impact' can the community anywhere, anytime, and definitely fun," said Julia Nurdin, Marketing Manager of Fitness First Indonesia.
Mobilize awareness of healthy living needs support and participation of the wider community. Community cycling "Bike to Work" also gave its support by including the community to actively communicate the importance of this movement.
Apply a healthy lifestyle is expected to become the first choice of Indonesian society in the future. People who want to know and to participate in this movement can visit the site www.sayangijantungmu.com. The public can also determine the level of heart health through online heart health tests contained on the site.
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